• Emphasize on sustainability. One of the leading countries in the world developing and promoting sustainability. One of the leading countries implementing and developing Green energy, switching to electric cars, world leader in water management. Cycling lifestyle and well developed public transportation culture only add to the whole Green concept of the country.

• Location. The very heart of Europe. A very short fly away from most European capitals. Coming from afar? Amsterdam is a home to the 4th biggest airport in Europe offering a huge variety of destinations and connecting flights connecting the Netherlands with the rest of the world and vise versa.

• Infrastructure. Extensive infrastructure to support any type of business event. Numerous hotels, venues to any taste starting with the laconic and serious business hotels to unique venues such as ancient castles, churches and ending with the huge convention, congress centers makes The Netherlands a place capable of satisfying any event needs and please any taste.

• Where to stay? Easy! The Netherlands has no problem with meeting the accommodation needs even during the big events. Numerous hotels to any taste: chain hotels for leisure or business, luxury hotels, unique small or big boutique hotels with countless amenities to work, to relax, to enjoy.

• Rich culture. Classic and modern. Needless to mention that the Netherlands have given the world quite a high number of artists and scientists. Home to various museums literally to any taste! Classic, modern art, museum of purses, first world’s microbe museum, Museum of Canals, Houseboat museum, Museum of Cheese and, naturally, Tulips.

• … and of course, food. Gastronomy experience in the Netherlands is the whole new level of joy! The Netherlands offers a spectrum of the restaurants of traditional Dutch food in modern or classic interpretation, surely not only the national food but also one of the biggest range of international cuisines with or without the local twist. Wine tastings, unique craft beers, local jenever, stroopwafels… mmm. Not only cheese and bread, you see?

• The last but not the least. The VIBE! International, dynamic, modern, diverse, efficient. Country of freedom where everyone can be themselves!

• Positioning. Stunning Brussels is nestled in the very center of Western Europe. All the roads lead to Rome? Yes but to Brussels as well. Hard to think of a better location of the business capital to get connected with the rest of Europe and World. Small and cozy country is perfect for business travels. Spares the precious time a lot. The country well developed public transportation system is very convenient and efficient, hence you can make it to any spot of the country in almost a blink of an eye.

• No Incommunicados. Travelling to Belgium for any reason will not build a wall between you and locals when it comes to communication. It is a multicultural country with a rich history which affected as well the language heritage of the country. Officially, Belgium has 3 official languages. It is Dutch, French, and German. In addition, most people fluently and willingly speak English, and, in most cases it is enough to void the language barrier. Noone will be lost in translation.

• Much more than a Capital of Europe. Brussels deserved a right to be called a business, political, associations cradle of Europe. Only Brussels is a home to the headquarters of over 2000 international associations. It is the European metropolis that attracts the top politicians, government officials, and international companies. If one is talking business, Brussels is a perfect place to do that.

• V for the Venue. One of the main pillars of a successful event is choosing the right venue. Flanders is definitely the destination to make a lasting impression on the attendees with quite a list of Flanders Heritage venues to offer. Convenient location in the very center of the cities, sophisticated, aristocratic design of the buildings are there to make a lasting wow-effect on your guests.

As a consequence of the high demand Brussels and Flanders had to widen up their business venue list, hence the potential. The mission is successfully accomplished, and one can choose among cosmopolite urbanistic, modern venues, hotel meeting spaces to any taste and budget, impressive congress and conference centers or historic site venues.

• Refined gastronomic adventures. Hard to imagine talking about Belgium and leaving its culinary legacy behind. It is the motherland of French Fries, home to nearly 1500 sorts of beers produced using different fermentation methods. Moules-frites is Belgium's national obsession and a most well known food treasure of Belgian cuisine and along with a glass of beer next to it, it is a pure enjoy, and confirmation that life is good! What’s for dessert? What a question! Of course an exquisite Belgium chocolate. There is no place in the world with a more creative approach when it comes to chocolate. The flavors are constantly being refined and the new ones keep coming. From classic pralines to whiskey and tobacco taste, from simple but fine milk chocolate to chili pepper.

• Location. Underestimated destination. For starters, it is a very underestimated destination. When it comes to Luxembourg, most of the time, the option will be dropped before considered. Very biased attitude, and here is why. This small but daring country can easily compete with the bigger brothers and sisters. One of the main advantages is location-conveniently nestled right in between Belgium, Germany and France. Not only that, but the size of the Great Duchy makes it perfect for business travels and events. Short travel time to and within the country, strong public transport connection within the country as well with the rest of the Europe saves a lot of time, effort for the travelers and significantly reduces the carbon footprint (We all care about our planet, aren’t we?).

• You have a choice. When it comes to organizing business events, quite an important and, sometimes, challenging thing to find is proper accommodation, event venue, and organize the dining. Small but daring, remember? Luxembourg offers more than 70 venues to choose from. Besides meeting and event hotels, conference and exhibition centers, there are special unique venues such as the Neumunster Abbey or the Château d'Urspelt. Hotels range from strict business chain hotels, small boutique unique hotels with “character” to luxury hotels capable of pleasing even the most tempted guest.

• Mind-blowing gourmet experience. Did you know that Luxembourg has the highest quantity of Michelin star restaurants per capita? The Grand Duchy offers an extensive range of international flavors and local products like craft beers, spirits, honey, hams from the Luxembourg Ardennes. It is a perfect destination for gastronomy where the multicultural background is being mixed with the latest trends. Gastronomy is one of the most effective ways to get to know and feel the country. Why not feel the taste of Luxembourg?

• Active, healthy, inspiring incentive trips and teambuilding activities. The country offers a wide range of activities for those who are eager to change the office chair to an active, fresh-air adventures. Up to you to choose among the country’s national parks and forests for hiking and cycling, exploring the ancient fortresses and castles with their secrets, museums of classic and modern art or explore the wide range of architecture styles from Baroque churches and cathedrals to modernist landmarks and sustainable, remarkable modern designs.

• Stay Connected. Luxembourg city has a free access to a city-wide Wi-Fi network. No more issues with roaming, stay connected any time any place for business or with your loved ones.

• Diversity. Luxembourg is the country of Europe with the most multicultural society – 48% of the population are expats, which not only gives the cultural and linguistic diversity but also helps the economy growth. The country’s strong and yet more growing economy attracts the best minds from all over the world creating a perfect base for networking and exchange of knowledge as a fundament of any business meet-up. For instance, the Grand Duchy is one of the pioneers in sustainable economics, has attracted the specialists and experts from all over the world in that sector, hence, by now it is a country of choice for several prestigious, notable finance events. It is challenging to imagine the industry where Luxembourg would not be in the leading positions so begs a question: “why not make your business grow and profit by giving a chance to Luxembourg show its power?”

• Location. Cultural, scientific, business, medical, healthcare cradle of Europe, conveniently located in the center of Europe.

• Diversity of choice. Urban meetings in historical or modern venues of dynamic Salzburg, Innsbruck or Viena? Too easy? What about exclusive natural experience within meadows, vineyards, mountain valleys, glaciers or Alpine summits?

• Sustainability. Austria was the first country in the world that developed the certification system for sustainable events. One of the most eco-friendly countries with a high ratio of recycled waste and implementation, use of renewable energy.

• Inspiration for incentives. Rewarding incentives destination giving all the opportunities to experience its rich culture, nature, history and flavor. Simply a heaven to the real connoisseurs of classic music and opera with numerous concerts including open-air classic music festivals. Looking for inspiration? Austria has served as a source of inspiration for one of the art icons Gustav Klimt. Prefer the team rather to stay active? Hard to imagine a place in Europe which is better for that matter! Alps are not only about ski resorts but also picturesque lakes and hiking trails. Up for more extreme? Experience the biggest in Europe adventure park and get that adrenaline fueled experience.

• Efficiency. Many years in a row, Denmark is ranked as one of the countries with the happiest population- wide-known fact. In addition to that, it has a title of the country that is one of the easiest to run business in. Denmark is also the most cost effective destination of Scandinavia. Located in the center of Northern Europe, Copenhagen, the most popular MICE destination of Denmark, offers easy access to Scandinavian, European and global markets. Easy, time- and cost efficient travel. Not bad! Very-well developed international transport structure makes the logistics even easier and an effective public transportation network reduces the carbon emission in the atmosphere.

• Area of expertise. Denmark is the cradle of the scientific researchers from all over the world. The tech society in Copenhagen, for instance, ranges within Artificial Intelligence, Healthcare, medicine, pharmaceutical, gaming and fintech. Quite diverse, isn’t it? Being one of the kings of the hill in these industries, makes Copenhagen a host for many international conferences and congresses, the world-leading ones in the field.

• Go Green with Denmark. Being quite ambitious and passionate when it comes to renewable energy sources makes the country a magnet for the companies consciously and actively contributing into a greener, eco-friendly future. The country has one of the highest percentage in the world of sustainable-certified hotels and event venues.

• That wide range that makes it difficult to select. Take your event, meeting or conference to unique natural landscapes of Denmark and combine productive and pleasant while working with a view on the infinite coastlines, cliffs, beaches, green hills or dessert. In case your preferences are vectored towards classic the inspiring atmosphere of a dynamic city - not a word more. A broad selection of modern venues involving business hotels, conference, congress and exhibition centers is at your service. Denmark is the country capable of giving you an urban city experiences as well as mesmerizing nature landmark venues.

• Hungry or thirsty? Denmark is definitely a country to go for a different view on eating. First of, the main unmissable thing to do is trying the oysters. The classic way in a restaurant with a glass of bubbles or self-picked from the oyster safari- up to you but oyster experience is something that you shouldn’t skip for sure. Danish pastry is another signature treat when we talk about Denmark. World famous cakes, region-specific cakes, buns, rolls, biscuits- none of them can remain not tasted for a full experience. In addition, Denmark is a home to unique whiskeys, amazing wines, craft beers, vegan restaurants awarded by Michelin, various sustainable food initiatives (have you ever tried a coffee ground grown oyster mushrooms?) will definitely bring a brand new look at gourmet experiences to your table.

• Reputation. German way of doing business is a synonym for high quality, precision and attention to details in the whole world. Each party is respected, each other’s time is valued. Well, yes, true, we can say that about almost any country but Germany has that as the philosophy of life.

• Price-quality ratio. While staying one of the most popular European MICE destinations, Berlin and Munich attracting thousands of business travelers every year, take the leading positions on Germany, however, due to strong economy, well developed infrastructure and wide network of providers, Germany keeps one of the most efficient price-performance ratios, taking the leading positions in Europe.

• Variety. The time is now to stop downgrading your business events, meetings and conferences to standard meeting rooms in hotels or business centers. How and where to do that? In Germany! Conference with a sea-view when you can combine the breathtaking views of the North Sea and share experiences and ideas with your colleagues? Presentation in the mountains? Gala dinner in an ancient castle? Up for something more fresh and modern? Why not to have a business event in the ex-factory in loft atmosphere in Berlin that can be turned into a nice night club after dark to take off the stress of the day and unwound after hard work with some music and cocktails? Time is now to take the business events to a new level and stop describing them as “good”, useful”, “productive’’. Lets add ”exceptional” and “remarkable” to it together! The variety and rich cultural inheritance the country has to offer makes it perfect for trending now bleisure travels.

• Sustainability and Inclusion. Germany is a very industrial country - not a secret at all, however, it doesn’t keep the country away from being one of the pioneering ones when it comes to sustainability. First of thanks to its technology and production transformation initiatives and laws, which, among many others helped to increase the energy, resource and carbon efficiency of the economy. Needless to mention German’s countless opportunities for sustainable incentive trips. It has it all starting with green cities, endless natural landscapes, great public transportation network, good cycling trails structure, support of the HoReCa of the natural, local produce- all of that definitely gains sustainability points for Germany.

• Leading multi-industry knowledge. We all agree that when it comes to Germany and thinking of its industries the first thing we all think is automotive. Is there more to offer through? No doubt! The country has developed one of the biggest, strongest economies in Europe and is taking leading positions when it comes to healthcare, pharmaceuticals, energy (renewable energy especially), financial, transport, logistics. At the end of the day, when it comes to the business events, its all about sharing the knowledge and networking for further development of professionals, hence the industry. With that being said, one will have to make a real effort to find a country that suits better to provide better conditions for that purpose.